Your website helps establish your business’s brand and credibility. The domain is often the first thing clients see, so find a domain that fits your business, is memorable and easy to spell. A unique domain name will help your clients remember you. Stay away from names that play on the reputation of an existing business. Generate a following that is exclusively yours.
Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com.
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